Brand assets
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Email signatures
Website previews, social ads, banners, digital promos
These are previews of each website page. Add to bottom of your email signature to promote. Can also be used on digital channels.
Copy and paste into your email signature settings.
Presentation template
Use for planning, guidance and to create XAP branded slides. Includes Skorpius Playbook.
Letterhead template
Use these templates for letters and documents:
XAP Head Office Letterhead (word doc)
XAP UTSC Chapter Letterhead (word doc)
XAP red
Hex: #CF291D
RGB: 207, 41, 29
CMYK: 0, 80, 86, 19
Dark grey
Hex: #BFBFBF
RGB: 191, 191, 191
CMYK: 0, 0, 0, 25
Crimson red
Hex: #b61004
RGB: 182, 16, 4
CMYK: 0, 91, 98, 29
Background ash
Hex: #1b1b1b
RGB: 27, 27, 27
CMYK: 0, 0, 0, 89
Solid black
Hex: #131313
RGB: 19, 19, 19
CMYK: 0, 0, 0, 0.925
Solid white
Hex: #FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
Light grey
Hex: #EDEDED
RGB: 236,236,236
CMYK: 0,0,0,7
Colour palette
Primary colours
Secondary colours
(ideal for backgrounds)
*For Adobe software, such as Photoshop and Illustrator - you can get the whole colour palette, by downloading the Swatches here.
Fonts
For web, presentations, letters and documents: DM Sans
When not possible, please revert to Arial as default